Storytelling systems for arts organizations working toward social impact.
David Norville is a cultural strategist based in Atlanta. Through FOYA, his consulting practice, he helps arts organizations build the communications systems that keep their story clear and consistent.
SEE HOW WE WORK
Producer, Every Voice with Terrance McKnight
Webby Honoree 2024
Black Podcasting Awards 2023
Quoted in ESSENCE
WHO WE WORK WITH
FOYA is a cultural strategy practice.
We partner with arts and social-impact organizations serving Black communities to build the positioning, content systems, and storytelling capacity they need to grow sustainably.
We work with orchestras, music schools, presenters, and community arts nonprofits rooted in Black communities. Most are small teams where the executive director is also the communications department. The programs are strong; the story lives in a few people's heads. Our job is to get that story written down and into regular use by the staff and board who tell it.
Work with FOYA
How we work
2 to 4 weeks
Strategy Audit
We review your communications, interview your stakeholders, and deliver a written diagnosis of what is working and what is missing.
8 to 12 weeks
Communications Infrastructure Build
Positioning, messaging, an editorial calendar, a copy bank, and a voice guide your team can run without us.
Ongoing retainer
Integrated Strategy + Production
Monthly planning plus 4 to 8 pieces of original content a month, on retainer.
In Conversation
Beyond Survival
At SphinxConnect 2026, David moderated Beyond Survival, a panel with Portia Dunkley, Marcus Norris, and Dr. Leah Claiborne on what it takes to keep an arts venture running past its first few years.
In his words
The challenges we as Black orchestral musicians face couldn't be farther from the sounds we produce, the venues we've played in, or the audience members we've pleased.
David Norville, founding member, Black Orchestral Network, to ESSENCE
Tell us what you are working on.
On a 45-minute discovery call we ask about your organization and what you need, then tell you plainly whether FOYA is the right fit.